Will you write the answers to HR’s issues of identity crisis in your blog? Will you define and lead your expertise into social media for everyone to read? There is a hungry audience out there. Many attending are already doing this. For those who aren't (like me) we win when the Rock Stars show up.
Wikipedia’s definition: “Blogs, either used internally to enhance the communication and culture in a corporation or externally for marketing branding or public relations purposes are called a corporate blog.
You can’t change the world if you don’t talk about it and get as many people as possible on board talking about it too.
What happens when marketing strategy is applied to HR blogs? Fran Melmed blogged about this. And Lance Haun touched on this in the last “HR Happy Hour” episode 16 . And I think they are right on! Blogs, tweets and writing are marketing "outreach" delivering a message to help companies and employees "get it" and understand the value HR adds to the bottom line. Marketing is the power. How can we all better understand and empower our individual voices and HR messages?
What else do I look forward to at HRevolution? Meeting all you bloggers, Rock Stars and HR Happy Hour fans will be the real highlight. And there will be milestones! Raise a beer toast. It will be the first time Shauna Moerke and Steve Boese will meet in person. And we will all be there to witness the magic and bring alive all of our online connections!
Berkeley Tandem and Fusion Frames is proud to be an HRevolution sponsor and I thank Ben Eubanks (Upstart HR), Trisha McFarlane (blog: HR Ringleader), Steve Boese (blog: HR Happy Hour and HR Tech) and Crystal Peterson for making HRevolution possible! And lets not forget the simplicity of a good conversation over a beer and BBQ. See you Friday. – Lyn Hoyt @designtwit @awardframes