Sunday, September 30, 2007

Online Marketing

The fact is: not even a 3rd of our business is from online sales. Why the buzz about online marketing? Are our customers online? That is a bigger question to answer. We spoke with an online marketing consultant last week. Chip was impressive. He knew his stuff. It really made me think about our growth directions. It is all connected. Yes, we are reaching customers by Google Adwords. I'm in agreement with Rick & Louis that we need to move into vertical markets. The pot of gold is not exclusively with Google. It is the fact of our market. Chip's background is gaming. That whole market is online. We have to diversify our marketing to reach customers. I think the website is more of a tool to hold onto customers and give them an easy way to buy our products. Here is a link of note that we should certainly pursue to achieve that goal of "website as tool." It is all about service and recognition... no matter how you approach it eh?

Case Study: COKE

Coca-Cola Company understands. They get the product. They understand our capabilities as designers and manufacturers. They understand the product's flexibility to customize graphics. It is hard for customers to visualize sometimes. But, I think this is a great case study that illustrates how on-target our products can become to reflect corporate identity and graphic standards. My hope is that you can see the photos showing the original Fusion Frame Quantum Medallion product and the modified Coke solution on this post.

BSA Product Research

William has his first Cub Scout meeting this weekend. We are proud and excited. The uniform needs work. It would not pass inspection. We hope to get tips on completing the uniform at this first meeting. The benefit: our son learning about being his personal best. The added benefit: product research. See our product line at:

Happy Birthday Joshua

Susan, our warehouse manager, had her baby Friday. Everyone is happy and healthy. Our best to her as she adjusts to her first baby. Our best to us as we adjust to her maternity leave.