Tuesday, October 30, 2007


Congratulate, Celebrate, Motivate and Appreciate

Eight New Business Gift Ideas
HIGH POINT, N.C. -- How does a business distinguish itself in new, meaningful ways with business gifts year after year? The key is customization.

The most successful gifting programs include plenty of personality and replicate the company's culture.

That's why the Business Solutions Specialists at pictureframes.com are using their unlimited framing, printing and engraving abilities to create new, custom-made presentations for creative employee recognition and corporate gifting.

"Gifts become unforgettable when designed as masterpieces," explains Jane Rhem, Business Solutions Specialist.

"We're able to design business gifts at almost any price point because printing capabilities range from photo to fine art giclee quality and framing options range from metal to fine hardwoods."

Ideas to fuel your next corporate gifting campaign:

For Employee Recognition

-- Acknowledge the creativity of employees with "Create Your Own Masterpiece" gift certificates.

-- Celebrate revolutionary developments with news articles framed in archival presentations to preserve the moment.

-- Appreciate employees every year with awards and certificates, optionally engraved with logos on the frames. When the certificate is replaced, exposure continues.

-- Commemorate events with framed group photos. Add a message engraved into the frame or mat.

For Key Customers, Clients, Donors & Partners

-- Appreciate key partners or donors by creating and framing a special limited edition with engraved plaques just for them.

-- Celebrate a new partnership by sending custom canvas art with imagery relevant to the relationship.

-- Create a commemorative poster and archive in "My Gallery" at pictureframes.com. By changing the mat and frame presentation style, the gift can be given to new clients over time.

-- Share in the giving season with a donation to their favorite charitable organization and then frame the document announcing the contribution.
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Tuesday, October 23, 2007

Award Design & Framing Going Green?

I have been working on our environmental statement over the last few months. We are committed to change. We are recycling packaging at the warehouse, using recycled paper content in all of our mat board, using only wood frames from responsibly harvested wood sources. We do have a water cooler- not bottled water.

Maybe we can get ISO 9001 certified in 2008?

The trick is not passing on our desire to go green to our customer through increasing the cost to operate. Currently there is no way to avoid increasing the cost of materials to build products green. If the material is green in the awards or framing business, then it is custom or hard to find. The industry is slow to change. I hope we can be a leader in making that change.

Sunday, October 07, 2007

Increasing the Local Profile

We find ourselves giving more and more money to our children's schools, volunteering more and more time to committees, and donating to auctions, book sales and bake sales. When our son's elementary school lost a corporate sponsor we thought we would step up. One of the sponsor's responsibilities was to provide certificates for Honor Roll. Hellooo Fusion Frames. I took a little time to re-design the certificate and slugged our website in 6pt type along the bottom edge for free advertising. Why not? Louis says... not our market. True, one frame for a kid's honor roll certificate is not the business growth direction we need. We are not the local plaque shop. But, it is all about volunteering, giving to the school (which we'll do anyway). So why not try to get back something in return? And if not, well, we have great looking Honor Roll certificates. Before shown on top, after on bottom.