Thursday, October 15, 2009

Blog Action Day Post

This is Fusion Frames' second year to participate in Blog Action Day. This years' theme is Climate Change. And awareness is half the battle as we all look to reduce our carbon footprint and help make the world a cleaner, more environmentally stable place.

Action Day is on" October 24. The International Day of Climate Action will cover almost every country on earth, the most widespread day of environmental action in the planet’s history.

There will be big rallies in big cities, and incredible creative actions across the globe: mountain climbers on our highest peaks with banners, underwater demonstrations in island nations threatened by sea level rise, churches and mosques and synagogues and ashrams engaged in symbolic action, star athletes organizing mass bike rides—and hundreds upon hundreds of community events to raise awareness of the need for urgent action." This comes from the website 360 which profiles the "Day of Climate Action" and the cumulative world voice calling for help to change the course of human contribution to global warming.

Fusion Frames' customers run the length of political belief. Recognition and certificate frame buying does not draw a left or right line in the sand. Some customers are hard-core recyclers and stewards of the environment. Others are skeptical global warming exists. The world is full of opinions.

At Fusion Frames and Berkeley Tandem, Inc. our opinion is that business practices which fight global warming are also good for the bottom line. To quote Patty Calkins, Xerox's global VP of Environment, Health & Safety, "Firms can indeed implement sustainability policies and strategies and see their efforts positively affect bottom line results." Patty's profile page on the Xerox website is awesome. She has a video and white pages. It is an excellent reference for any company looking to take action for more sustainable business practices. We look to Xerox as a model since we use printed paper & wood products. This is not politics for Fusion Frames. It is good business and the important benefit is leaving the earth for our children to enjoy as we have.

I hope this post can raise awareness and move business toward green operational practices that are no longer seen a political choice but accepted practice for better business and a better world. Happy Blog Action Day.

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