Sunday, January 04, 2009

The Macintosh will be 25 on 1/24/09

My first memories of Mac was in college in 1986. The art department at Memphis State purchased their first Macs. Mac Classics I suppose or maybe SEs? I know the entire operating system fit on a floppy disk. Our graphic design work became this typography hybrid where we would make text, print it and then do paste-up with it to get our typography right. The typography on the first Macs lacked the finesse and sophistication of Service Bureau type. But, as students we loved the cheap, immediate results that we could xerox, cut-up and manipulate into beautiful work. April Greiman was my hero.

By the time I reached grad school at NC State in 1988 we had a Mac lab that was full of the first Mac IIci's. And yes, we had to sign-up and share the lab with everyone in the design program. We were still producing student work in a hybrid of Pagemaker and Photoshop layouts, stat machine, xerox, chromatex (sp?) to get color, marker comps and colored paper. Color out-put was pricey and saved for final portfolio. The work was no-less beautiful though.

At my first agency job we had a couple of Quadra 650's that we shared. It was with Quark Xpress that I was trained to see the entire project digitally, in its final typographic form to the printer, in color, transforming the printing industry forever.

Today, my job would not be possible without my Macintosh computer and iPhone. The Mac platform is how I have been trained and how my business and design skills have evolved for 20+ years.

Leave your own first Mac story at

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