Monday, December 31, 2007
Is it the Frame or What Goes in the Frame?
Red Lobster pushed my design buttons at the end of the year and we created a great certificate for them. Same great ICON frame presented at a different level. Is it the frame or what goes in the frame that makes it look great? I've often wondered about how that works? I've had artwork of my own framed in a wonderful way and it seems to elevate the art to a new level when it is framed. The opposite seems true for our certificate frames. Yes, they are shadowboxed with unique foil details but, it is a simple mat and frame. Yet, place a certificate that fits a corporate purpose into the frame with a non-traditional certificate design approach and you have something that transcends a plain old certificate or plaque. SO... is it the frame or what goes in the frame that makes it work?