Tuesday, March 30, 2010

How is Corporate Culture Reflected in a Certificate Award?

The more we give the more giving remains the same. The scalloped edge, the brush script all the acceptable layouts of a contrived award system we have come to fondly know as the certificate program. Everyone has them. That piece of paper that screams, “I’m a dinosaur, but people expect me to show up to the recognition party.”

I know change is hard. But, if you don’t analyze what content your certificate design presents that is personal for the recipient and reflects your culture it will end up in a drawer, or even worse, the garbage. It will be one notch above a handshake and a thank you. So why not just a handshake? Why not an electronic paperless email thank you certificate? I’d say there is a place for that.

But, I would also say there is a place for the tangible object that contains your name, that describes the achievement you accomplished, that gives you reflection on the quality job you do. But, if you give it… make it good. Give it real content and present it in real context. Make it reflect your culture. Design it. Brand it. Give it meaning. And drop the brush script!

Framed recognition does not have to be predictable. Culture is image and image is design. You can see how that works here.

Image courtesy of 123rf.com

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