Thursday, November 20, 2008

Aggregating the Web in 2009

We are constantly studying how much of our market is going online to search for certificate frames. Marketing strategy with key words on Google, recommendations and posts on blogs continue to increase our exposure. 2009 will launch our new 2.0 version of our website with customer feedback and new media, such as video demos. Strong data points to the young executive in buying positions who’s buying habits always include a web search. This is the future of corporate buying. We will have our niche carved out and customers will keep coming back when they discover that our cost-saving certificate frames work for them and are stylish and easy to use.

We are aiming at Gen X and Gen Y with green eco-friendly certificate frame lines in the works. I will be attending the local AIGA sustainability conference in a few weeks to further connect us with local vendors. 2009 promises to be a year of focus, reaching out to new customers and offering new selections to our long-standing customers. Shopping Fusion Frames, you are getting the best price, straight from the manufacturer. Let us prove to you our quick ship, customer service and great products will be a welcome addition to any employee recognition program.

Wednesday, November 05, 2008

We Will Miss You Rick

We mourn the passing of Rick Kinney, cofounder of and former partner in Berkeley Tandem, Inc. and resource partner for Fusion Frames. Rick died November 5th after a 3 year fight with cancer. He leaves his wonderful wife Sherrie and two step sons. He was the brainchild of the shadowbox certificate construction that started Berkeley Tandem in 1995, and it is that signature construction we continue to incorporate into our products today. He was a great friend and wonderful mentor. We will remember his salesmanship, his ability to be out of the box on product design and his tenacity that kept him trying to find new ways to sell recognition frames. We'll miss you Rick.